PRIVACY POLICY
Effective Date: August 12, 2025
Last Updated: August 12, 2025
Thank you for visiting FirmaFlavors.com (the “Site”), operated by Firma LLC (“we,” “us,” “our”). We take your privacy seriously. This policy explains the personal information we collect, how we use it, with whom we share it, and your rights under applicable U.S. state privacy laws (including California, Colorado, Connecticut, Utah, and Virginia), as well as relevant international data protection laws where applicable.
Scope & Applicability
This Privacy Policy applies to all personal information collected through our Site from visitors, customers, or other users, regardless of their state of residence within the United States. It also applies to international visitors where applicable privacy laws (such as those covered by the EU/UK GDPR) may apply.
Definitions
- “Personal information” refers to any data that can directly or indirectly identify, describe, or be connected to a specific person, household, or device. This may include, for example, your name, contact details, IP address, or unique identifiers stored in cookies.
- “Sell” means selling, renting, releasing, disclosing, disseminating, making available, transferring, or otherwise communicating personal information to another business or third party for monetary or other valuable consideration.
- “Share” means disclosing personal information to a third party for cross-context behavioral advertising, whether or not for monetary consideration.
Information We Collect
Information You Voluntarily Provide:
- Contact information — name, email address, mailing address (e.g., for shipping or newsletters)
- Order and payment data — processed securely via third-party providers (e.g., Stripe, PayPal)
- Form submissions — e.g., “refer a friend” or contact inquiries
Automatically Collected Data:
- Device and usage information — IP address, browser type, operating system, referring pages, clickstream data
- Cookies and tracking technologies — Google Analytics or similar tools to analyze and enhance Site performance. We may share certain identifiers (e.g., IP address, device ID) with advertising and analytics providers for cross-context behavioral advertising, which may be considered a “sale” or “share” under applicable law.
Sensitive Personal Information:
We do not knowingly collect sensitive personal information (such as government-issued identification numbers, precise geolocation, financial account credentials, or health data). If we do in the future, we will: (1) state what we collect, (2) explain how it is used, and (3) ensure it is not used for purposes other than those permitted by applicable law.
How We Use Your Information
- Provide and manage purchases, orders, and deliveries
- Send updates, such as order confirmations, newsletters (with your consent), or promotional information
- Improve our Site — using aggregated analytics data to understand usage patterns
- Fraud prevention and security — process reviews, protect from cyber threats
- Fulfill legal obligations and address official requests from courts, regulators, or other authorized entities.
Third-Party Services and Sharing
Every third-party partner we work with—such as payment processors and analytics providers—must agree by contract to manage your personal information in accordance with all relevant privacy regulations.
- Payment processors handle financial transactions securely; we do not store your full payment details.
- Analytics providers (e.g., Google Analytics) may place cookies or track Site usage.
- Marketing platforms may process your email only if you opt in.
- Legal or compliance purposes — sharing data when required by law or to defend legal rights.
We do not sell or share personal information as those terms are defined under California law. If this changes, we will update this policy and provide a clear “Do Not Sell or Share My Personal Information” link for you to opt out.
Data Retention
- Order and transaction records: retained for as long as required by tax or business law
- Marketing data: retained until you opt out or unsubscribe
- Analytics and usage logs: retained in anonymized or aggregated form for up to 24 months
Your Privacy Rights
- Access: Request what personal data we hold about you.
- Deletion: You may request that we erase your personal information, except where retention is required by law or other permitted circumstances.
- Opt-out: Instruct us not to sell or share your personal information. Once you opt out, we will no longer sell or share your data unless you later provide consent.
- Correction: Request corrections to inaccurate personal information.
- Non-discrimination: Exercise these rights without facing differential treatment.
Cookies & Tracking Technologies
FirmaFlavors.com uses cookies and similar technologies for:
- Essential Site functions (e.g., user sessions)
- Performance analytics (e.g., Google Analytics)
- Optional marketing only if you consent (e.g., newsletter cookies)
You can disable cookies, manage them via your browser settings, or revisit your preferences anytime using the “Manage Cookies” link in our Site footer.
Data Security
We implement strict organizational and technical security measures to protect your information, including HTTPS encryption, access controls, and secure third-party providers. However, since no online platform is completely secure, we cannot guarantee absolute protection.
Data Breach Notification
In the event of a data breach affecting your personal information, we will notify you in accordance with applicable laws.
Children's Privacy
Our Site is not purposely directed to children under 16, and we do not knowingly collect personal information from minors. If we discover data from a child under 16, we will delete it promptly.
International Transfers & GDPR Notice
Your personal data may be transferred or processed in the U.S. by third-party service providers if you access our Site from outside the U.S. For visitors from the EU/UK, we process your personal data based on legitimate interests (such as operating the Site), contract performance (processing orders), or your consent (for marketing communications). You have rights under GDPR including access, rectification, erasure, restriction, objection, and data portability.
Changes to This Policy
We may update this policy from time to time. If there are material changes, we’ll post an updated version effective 30 days after posting. Reviewing this policy periodically is encouraged.
Contact Us
If you have questions, concerns, or would like to exercise your rights, contact:
Email: hello@firmaflavors.com
Address: Firma LLC,
1835 E Edgewood Dr, Suite 105, Appleton, WI, 53914